SoundCloud: How to stay above water in a sinking ship
We see many artists, labels, and curators failing to maximize their potential on SoundCloud. In this post, we're going to provide a few tips from our Branding & Marketing Strategy Manifesto you can use to keep your releases as crisp as possible. If you want the whole document, you can download it for free at the bottom of the post!
Proper Release Formatting
When formatting the release link for a track, keep it as cohesive and straightforward as possible. Having a shorter link on SoundCloud is better, making the song itself more memorable to users who are typing in the link manually or clicking it through external platforms.
Both of the links below could be for the same song. However, the one with the shorter, more cohesive text is significantly more attractive and easier to remember.
The description is a spectacular place to tell the story of a brand and bring maximum exposure to other social platforms and extras whether it be a giveaway, remix contest, streaming link, link to lyrics, a music video, blog premier, and more.
Below are two different formats for the description which show an apparent discrepancy in effort and quality. Utilize emojis to create more character and tone, and give proper credit to all significant musicians/labels involved in the project. While only desktop users will see the bio, they make up the majority and may come across the song description. If the story is engaging, shows personality, and user-friendly, it will contribute to influencing users to look at an artist or brand’s profile picture more.
Presenting a beautiful visual tale is crucial to carrying a cohesive brand message to your audience. Many artists choose to use different artists and different themes for every song, and this is where they can often lose their audience. When separate, the artwork for each release may be appealing, but when put together on your profile page will look disorienting and unclear. Make an effort to cultivate a relationship with a designer you like and create central themes to the artwork.
One example of a theme could be cartoonish looking visuals that tell a story with the figures in the images and have the same color palette as your brand’s. Below is an excellent example of a visual narrative from Boston-based lo-fi artist Peter Kuli.
Indie Electronic duo SKUM also has a great example of visual storytelling with their art covers.
One of the most effective ways of getting on the charts is by using ample and appropriate tags. Many artists do not tag their songs, missing out on the opportunity to reach new listeners who listen to the SoundCloud ‘New & Hot’ charts in their respective genres. When tagging your song, think abstractly, using a variety of tags, however, do not stray too far from the path or your song may end up on an unengaged or inappropriate chart.
In this example, CRVE U’s remix of ‘Xanarchy’ by Lil Xan is a fusion of Hip Hop and grungy Future Bass. The tags used for this song are:
Trap, Hip-Hop, Indie Electronic, Dance En EDM, Dance & EDM, Dance, Lil Xan, Xanarchy, Future Bass, Pop, CRVE U